Fast Food Is All About Convenience - 1761 Words

Driving down the highway with three squirmy children in the back seat, a balmy 86 °, and a chorus of  ¨I have to pee’s! ¨ and  ¨I’m super hungry! Can we eat? ¨. When there is a McDonalds two blocks from the highway exit, or 10 miles away; is there actually a competition of which will be more populated? People wouldn’t come from miles and miles around to go to a fast food restaurant if it was out of their way. Fast food is all about convenience, and that is why location is one of the most important standards to bring in the restaurants’ consumers. However, sometimes fast food corporations take the process a step too far and use the location to market their product inappropriately to children and families. Consumers should not be used as pawns in marketing schemes based off of population, highway proximity, consumer demographics, and contiguity to areas with children. Of course it is known that it’s a necessity for restaurant corporations to choose their location to better market their product. Without being able to choose, it would be difficult to bring in consumers, or make as much money as they do. Some small buisness and restaurant owners actually believe that the location of a building can either make or break it. According to Allen Vernon, who owned a restaurant in New York, the â€Å"biggest problem was the location. While Valentine Street is adjacent to City Hall, it is not visible from Gramatan Avenue, where the bulk of the city s businesses is located† (Prenon). He believesShow MoreRelatedThe Choice Of Food By A Consumer Is Predominantly Affected By Convenience Essay1102 Words   |  5 Pages1.0 Introduction The choice of food by a consumer is predominantly affected by convenience. The growth of home delivery for supplies, microwave dinners, drive-thru windows, and internet shopping is an indication that most consumers are driven by convenience in the determination of choices (Jaeger and Meiselman, 2004, p.318). Customers use convenience to establish how, what, why, when, with whom, and where to eat (Costa et al., 2005, p.79). Jaeger, S.R., Cardello, A., V. (2007, p.238), argued thatRead MoreFast food and slow food, vastly different competitors, combat daily in an uneven competition for1500 Words   |  6 PagesFast food and slow food, vastly different competitors, combat daily in an uneven competition for consumer favouritism influenced by convenience, value for money, and variety, along with nutritional benefits. This essay will explore factors influencing convenience, monetary value, variety, and nutritional benefits, guiding these worthy competitors to the pinnacle position of consu merism. Moreover, this essay will explore whether the competition between fast and slow food product is fought on a levelRead MoreFast Food And Burger Bars1635 Words   |  7 PagesSome people don’t understand that we cook everything fresh to order.’ Scope of the study The aim of this investigation is to explore how does fast food burgers and burger bars impact on each over through the question fast food vs burger bars. Burger bars refer to a cafà © style location serving predominantly gourmet style burgers . Fast food refers to food that is prepared in quantity by a standardized method and can be dispensed quickly and inexpensively for takeaway. Often available for purchaseRead MoreThe Disadvantages of Technology829 Words   |  4 Pagesworld is provided with conveniences intended to make life easier. However, with careful scrutiny one can assess that these expedient products and services actually pose new problems. This insight makes clear that conveniences aren’t so beneficial after all. We can note this elucidation in examining the disadvantages of fast-food, automatic teller machines (ATM), and dishwashers. The convenience of fast-food comes along with many drawbacks in its wake. Firstly, fast-food has a detrimental effectRead MoreThe Importance Of Public Knowledge And Views On Fast Food Corporations1438 Words   |  6 Pagesand offered the context for the evaluation of the reality of the fast food chains strategies and ignorance. I used a survey in order to further my understanding about public knowledge and views on fast food corporations. Most of the research were secondary sources; for the authors used others research to further support their claims. On the other hand, one of the research was a primary source which was written by a worker in a fast food outlets which offered personal experiences. Both types of reportsRead MoreCreating a Solution Essay1702 Words   |  7 Pagestime have thought of fast food restaurants as a place of gathering and convenience; as a result, fast food industries became a popular thing for people who were on the go and needed a full meal with a low pri ce. This has caused many industries to understand its costumers and eventually led the way towards focusing specifically on making their restaurants more family orientated to gain exponential profits from not only the people on the go, but every type of costumer. The fast-food industries have becameRead MoreFast Foods And Fast Food Restaurants1458 Words   |  6 Pagesdo not go a day without eating a fast food meal. There has been a significant rise in obesity rates in America as fast food restaurant establishments are becoming more and more popular. It’s no coincidence that as the fast food industry’s popularity is rising; the obesity rates of Americans are rising as well. The reason for the increase in popularity of fast food restaurants is simply because of convenience. Take McDonald’s for example: they offer consumers food that can ready to eat within aRead MoreFast Food And The Food Meal Essay1440 Words   |  6 Pages A fast food meal may not be so simple after all considering the ingredients that go into a meal. We aren’t fully aware of what all the ingredients are in our food. We just see either a short or a long list of words that is just scientific jargon to us. We do become more concerned of what we are eating if there is a long endless list of contents. One ingredient that we all know if high fructose corn syrup. There are high amounts of it in our fast food which explains why we can get so addicted toRead MoreEssay on The American Fast Food Industry1420 Words   |  6 Pages The fast food industry in America has many drawbacks at the cost of supplying food to the American population. Since many people are ignorant of the process their food goes through in order to become the edible meal they consume, American companies easily take advantage of them. In class, we discussed a â€Å"Food Bill of Rights†. I believe that this is necessary in order to keep the food industry safe for the American public and environment. The main focus of my â€Å"Food Bill of Rights† is to ensureRead MoreFast Food As An Common, Easy Meal1661 Words   |  7 PagesHow many times do you eat fast food in a given week? Is it tough choosing which fast food restaurant you want to go to? What do you order when you are sitting the McDonald’s drive thru? As a college student, with no income, writing papers and taking strenuous tests, I do not have the time or the financial resources to spend ample amounts of money going grocery shopping and cooking a heart healthy meal. A one dollar hamburger from McDonald’s is much more adventitious regarding my financial situation

A Student Can Succeed Working 15 Hours per Week Free Essays

A student can succeed working 15 hours per week. This will be successful with careful time budgeting and the selection of the correct job. The student must create a time budget and carefully allocate the hours to each activity for this to work; deviations from the budget will likely result in loss of sleep, loss of grade point average (GPA) or unsatisfactory job performance. We will write a custom essay sample on A Student Can Succeed Working 15 Hours per Week or any similar topic only for you Order Now The student must allocate time between class participation, homework, exercise, social events and other extracurricular activities.   Use of alcohol and other light drugs should be avoided, but light usage every once in a while during social activities will not unduly upset the time allocations. The time budget consists of the following allocations: 20 hours per week attending classes; 20 hours per week doing homework and lab work; 7 hours per week exercising; and 7 hours per week socializing and doing other extracurricular activities. Note there is no time allocation for the job, that is because homework will be done while on the job. Although the times for exercising and socializing average 1 hour per day, there is no requirement that these activities need to be done on a daily basis. During exam week and at other critical times, the socializing activities can drop down significantly. Selection of the correct job is critical for the success of the work budget. The job must allow the student to do homework while at work. The jobs best suited for the working student include receptionist, evening watchman, intern jobs for the United States Government (including the CIA and NSA), house sitting, or babysitting.   The job can be worked either 3 hours per weekday or 7.5 hours on the weekends. House sitting is ideal, because it provides a free room and generates income. However, house sitting jobs will be the hardest to get. Government intern jobs pay very well but demand a five year commitment after college which may not be appropriate for all students. Also the student must be working on a technical degree, have a clean background, and have a high GPA. Evening watchman will likely be the most available job, but typically requires 40 hours per week not 15. Students may be able to convince a potential employer to share the slot so that an entire 8 hour shift can be covered by three students. Job sharing will be successful if the student schedules do not intersect, which may be difficult. The student also needs to eat and sleep. The time budget requires 8 hours per day for sleep and 3 hours per day for eating. The typical day for the student will be to rise at 7 AM and eat breakfast and then work on homework until the first class of the day at 10 AM. The student will eat lunch and then attend afternoon classes until 4 PM. The student will then do homework until it is time for the job. The student should make a dinner and bring it work to eat there. While on the job the student will read and do other homework assignments until the work period has finished. The job should complete by 10 PM. The student then should walk home (getting exercise) and go to bed at 11 PM. There should be time during various parts of the day to have conversations with friends and work on hobbies such as music performance. The schedule does not allocate time for the weekends. If the student elects to work during the weekends, then there can be more time allocated during the week for socializing and exercise. The student should not keep an entire week of homework until getting to the job, as that will mean missing key points during the lecture period. So if reading is required for a particular class then that reading should be done before the class starts. Writing term papers and essays will be perfect for the weekend hours as that requires focused attention for several hours. The student should ensure that they will be allowed to bring a laptop computer to the job site. The schedule will allow a student to work 15 hours a week and keep a good GPA.    How to cite A Student Can Succeed Working 15 Hours per Week, Essays

Amazon Impact of Online Service Quality in Sales and Costumer Decisio

Question: Describe the Report for Amazon and It's Impact of Online Service Quality in Improving Sales and Customers Decision. Answer: Introduction In past few years extensive growth has been noticed in the ecommerce sectors especially in the retail industry. The increased access to the internet is the major factor that contributes in the growth of ecommerce sector (Witell Lofgren, 2007). Through internet access the customers are able to easily browse different websites and purchase goods that they find suitable for themselves. The entire process from viewing the products and variety of choices to making purchase and delivery can be done by the customers by the customers from the comfort of their home due to ecommerce services. Due to this ease and comfort, ecommerce has become quite popular among the customers (Stamenkov Dika, 2015). Initially the companies were reluctant to accept ecommerce because of reliability and security issues but these issues are now resolved to large extent and thus companies widely use ecommerce platform. The main reason behind adopting ecommerce is its low cost and wide market accessibility. In present business environment, the online service quality has appeared as the most important factor that influences the buying decision of the customers (Sabiote, Frias Castaneda, 2012). Service quality can be described as the judgment of the customers based on their expectations which further are built on brand popularity and customers experiences. The organizations have realized that only price of the product is not key determinant of the success but quality of the product and services is also major factor that contributes in success of the organization. The quality of the products and services offered by the organization has a significant impact on the customer loyalty and satisfaction which influences the purchase decision and eventually impacts the profitability of the firm (O'Neil, Palmer Wright, 2003). In order to build customer loyalty and provide customer satisfaction it is important to provide quality services to customers during after product purchase. Aims and Motivation The core aim of this research proposal is to inspect the impact of online service quality on purchase decision of the customers in retail industry. The motivation of this research is that ecommerce activities has exploded due to internet accessibility which offers easy purchase option. In order to retain customers and remain profitable in long term the organizations must satisfy their customers which can be done through qualitative services. Thus, in order to understand the impact of quality online services on customers purchasing decision and ways in which it helps in improving sales this research is conducted. It is evident that in every business, customer satisfaction is a critical aspect that helps in long term sustainability of the organization along with providing huge profit margins (Li, 2015). Thus, online retail organizations must also maintain strong customer relationship by providing them quality services in order to remain profitable and sustain for long. Research Question In order to achieve the main aim of the research, following questions are formulated: What is the importance of quality online services in influencing the purchase decision of customers? Determine the factors that impact the consumer perception about the service quality? In what ways can the organizations influence the perception of the customers about service quality? Research Objectives The major objectives of this research proposal are as follows: To examine the role of quality of online service on customers perception about the product To explore the factors that influences the purchase decision of the customers To analyze the significance of quality services in influencing customers to make a purchase Research Rationale This research topic is selected because the subject is very interesting and improves the knowledge about the ecommerce sector. This research topic is the one of the recent topics of research that contains ample of information and can guide organizations. Through research on this topic, the readers will have a broad understanding about the role of quality services in ecommerce sector. This research topic can also be helpful for business organizations in improving sales of their products and services by transforming the perception of the customers towards online services. The business professionals will also be benefitted through this research study because they will be able to understand the significance of high quality services in ecommerce sector. This research study analyses the retail giant Amazon and its online customer services with specific emphasis on its business structure in Nigeria. Organizations of the Research A proper structuring of the research is important to achieve research aim and complete the research work successfully. This can be done by using a systematic approach and organizing the research appropriately. For this purpose, the research will be divided into different chapters which are as follows: Chapter 1: Introduction The first chapter is introduction chapter that contains background information about the research subject and is one of the crucial chapters that lay the foundation of the research work. This chapter contains the aims, motivation, objectives and rationale of the research. Chapter 2: Literature Review The second chapter is literature review that contains in-depth information on the research topic which is based on the previous literatures and researches done by different authors. Chapter 3: Research Methodology The third chapter is research methodology chapter that determines the different types of research methods which are used in research to gain information about the research subject. All the necessary information in the research is retrieved using tools and techniques which are described under this chapter. Chapter 4: Data Analysis and Discussion The fourth chapter is data analysis and discussion that analyses the data collected through different research methods. The data is analyzed in this chapter to gain important information and reach to a meaningful conclusion. Chapter 5: Conclusion and Recommendations The fifth chapter is conclusion and recommendation chapter that contains the overall summary of the research based on the research findings. This chapter also provides recommendations for any gaps identified in the entire research. Literature Review (Theory and Definitions) According to Hung et al. (2014), today, the competition in the marketplace has increased and become fierce due to globalization as new players are frequently entering in the market and increasing competition. The competition is even higher in ecommerce sector because several new players are entering in online business to exploit the business and make profit. It is identified that the cost of implementing online business is relatively low in comparison to traditional retail stores and online business also opens the vast market to the organizations. Zandian Riahinia Azimi (2010) also explored that the profit margins are eroded due to growing competition in ecommerce business; therefore it is important for the organizations to differentiate itself from its competitors to gain success. The online business can differentiate itself from other rivals through ecommerce service quality because it determines the way in which the service providers provide customer satisfaction and manages its customers. In the views of Sahadev Purani (2008), ecommerce service quality is the combination of different factors such as access, assurance, reliability and ease of navigation. In order to provide high quality and effective online services a combination of the above elements should be used. Turk, Scholz and Berresheim (2012), investigated that ecommerce retailing helps in gaining new customers and provide an easy way to customers in making purchase. At present, customers lack in time and demand quality products and services therefore, they are attracted towards brands as branded products and services offers quality. This is the huge opportunity for the large market players to sell their products on ecommerce platform. The small and new players can also exploit ecommerce platform and become successful by promoting business on online medium. In the views of Wang (2008), secure payment, quick customer service, online shipping, fast response are some important elements of online service quality which should be considered by the retailers to build, improve and maintain the brand image of the business. The ecommerce platform and businesses has opened doors for top retail companies such as Amazon and for local firms but in order to remain competitive over rivals providing high quality online services is essential. It is discussed by Javedi et al (2012) that examining the purchase behavior of the customers while making online purchase can be helpful for the companies to create competitive advantage and gain insight. The internet is widely used in online business activities for different purposes such as placing an online order, checking and comparing the prices of products and searching for product attributes. As per the opinion of Zhilin Kim (2004), online shopping behavior is the process of buying products and services through online medium. Five stages are identified in the process of online shopping behaviors which are search for the options, online purchase, recognition of need, evaluation of alternatives and post purchase alternatives. Other than this, there are different factors that affect the purchase decision of the customers such as brand image, service quality, easy return policy, and perceived risks including product risk, financial risk and non-delivery risk. Uzun Poturak (2014) has also explored that there are different factors that influence the customer purchase decision such as e-loyalty, customer satisfaction, online risks and online service quality. Huang Finch (2010) discovered that convenience and customer trust along with price and quality of the product and services are important variables that influence purchasing decision of the customers. It is identified that if the customers are satisfied with service quality of the organization there is high probability that will return back and make another purchase and will continue until they feel satisfied. According to Sousa (2012), there is a positive relationship between customer loyalty and service quality as organizations can retain customers by providing high quality service. Wu Wu (2010) explored that in online shopping the customer decision is based on quality of information provided to them, their perception of risk and interface quality. In addition to this, if the customers find the website attractive and easy navigation is provided they will make purchase. Moreover, Janita Miranda (2013) assumed that by integrating the online services companies can increase their profit margins along with this, high quality services also influence customers to avail the services on constant manner. Riley, Scarpi Manaresi (2009), determined that providing detailed information to the customers about the product, its reliability and efficiency along with making effective communication with them can help the companies in sustaining. Schlagel (2011) also investigated that customer satisfaction and perceived service quality are interrelated because customer satisfaction is dependent on customers expectations about the products and services they receive. According to Ch eng et al. (2012), if any organization provides high quality services but the customers expectations are not met the perceived online service quality will be low. Carlson OCass (2011) suggested that organizations should make efforts to enhance the customers perception towards the service quality provided by them this can be done by developing effective marketing strategies and building trust. Research Methodologies Research methodology is the process in which the researcher collects data which is relevant to the research study. It is a systematic and scientific method through which reliable information is retrieved (Hair et al., 2015). The present research will identify the impact of online service quality on customer purchase decision. For this purpose various tools and techniques will be used to collect data. In this research exploratory research design will be used to determine the characteristics of different variables and it will also help in exploring new ideas and assumptions related to research subject (Denscombe, 2012). In addition to this, inductive research approach will be used for this research to build meaningful conclusion. The data collection method that is suitable for this research will be both primary and secondary data collection methods. Through primary method data will be collected using questionnaires and interviews (Crowther Lancaster, 2012). The questionnaires will be provided to people who use online shopping to understand the factors that influence their purchase decision (Kuada, 2012). Moreover, the interviews will be conducted with the business development managers and logistic managers of the online retail companies. On the other hand, secondary data collection method will utilize existing sources to collect data such as books, journals, online articles and company websites (Creswell, 2013). The sample size for survey method will be 100 and for interview method sample size will be 8. After collecting relevant information data will be analyzed through graphical data representation method such as pie charts or pictograms (Pasian, 2015). Ethical Considerations There are certain ethical considerations that need to be followed while conducting any research work to maintain authenticity and reliability of the research (Kara, 2012). The ethics that will be considered during this research work will include confidentiality and privacy of the data, no biasness or discrimination, no plagiarism, use of authentic sources, and proper acknowledgement of the publication and authors whose data is used (Crowther Lancaster, 2012). Project Plan (Gantt Chart) Research Activities Oct Nov Dec Jan Feb March April May June July Aug Sept Choosing the Topic Confirmation of Research Proposal Introduction of Research Review of Literature Data Gathering Data Analysis and Evaluation Conclusion and Suggestions Submission of Report References Carlson, J. O'Cass. (2011). Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators. Managing Service Quality: An International Journal, 21(3): 264286. Cheng, H. G., Liu, J. Y. C., Sheu, T. S. Yang, M. H. (2012). The impact of financial services quality and fairness on customer satisfaction. Managing Service Quality: An International Journal, 22(4): 399-421. Creswell, J. W. (2013). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications. Crowther, D. Lancaster, G. (2012). Research Methods. London: Routledge. Denscombe, M. (2012). The Good Research Guide: For Small-Scale Social Research Projects. New York: McGraw-Hill International. Hair, J. F., et al. (2015). Essentials of Business Research Methods. Routledge. Huang, X. Finch, B. J. (2010). Satisfaction and dissatisfaction in online auctions: an empirical analysis. International Journal of Quality Reliability Management, 27(8): 878892. Hung, S., Chen, C, Huang, N. (2014). An Integrative Approach To Understanding Customer Satisfaction With E-Service Of Online Stores. Journal of Electronic Commerce Research, 15(1): 40-57. Janita, M. S. Miranda, F. J. (2013). Exploring Service Quality Dimensions In B2b E-Marketplaces. Journal of Electronic Commerce Research, 14(4): 363-386. Javedi, M. H. M., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A. Asadollahi, A. R. (2012). An Analysis of Factors Affecting on Online Shopping Behavior of Consumers. International Journal of Marketing Studies, 4(5): 81-98. Kara, H. (2012). Research and Evaluation for Busy Practitioners: A Time-Saving Guide. Policy Press. Kuada, J. (2012). Research Methodology: A Project Guide for University Students. Li, C. (2015). Switching barriers and customer retention. Journal of Service Theory and Practice, 25(4): 370 393. O'Neil, M., Palmer, A. Wright, C. (2003). Disconfirming user expectations of the online service experience: inferred versus direct disconfirmation modeling. Internet Research, 13(4): 281296. Pasian, B. (2015). Designs, Methods and Practices for Research of Project Management. Surrey: Ashgate Publishing, Ltd. Riley, F. D., Scarpi, D. Manaresi, A. (2009). Purchasing services online: a two-country generalization of possible influences. Journal of Services Marketing, 23(2): 92102. Sabiote, C. M., Frias, D. M. Castaneda, J. A. (2012). E-service quality as antecedent to e-satisfaction. Online Information Review, 36(2): 157-174. Sahadev, S., Purani, K. (2008). Modelling the consequences of e-service quality. Marketing Intelligence Planning, 26 (6): 605-620. Schlagel, C. (2011). Country-Specific Effects of Reputation: A Cross-Country Comparison of Online Auction Markets. Springer Science Business Media. Sousa, R. (2012). The moderating effect of channel use on the quality-loyalty relationship in multi-channel e-services. International Journal of Quality Reliability Management, 29(9): 1019-1037. Stamenkov, G. Dika, Z. (2015). A sustainable e-service quality model. Journal of Service Theory and Practice, 25(4): 414 442. Turk, B., Scholz, M. Berresheim, P. (2012). Measuring Service Quality In Online Luxury Goods Retailing. Journal of Electronic Commerce Research, 13(1): 88-103. Uzun, H. Poturak, M. (2014). Factors Affecting Online Shopping Behavior of Consumers. European Journal of Social and Human Sciences, 3(3): 163-170. Wang, M. (2008). Measuring e-CRM service quality in the library context: a preliminary study. The Electronic Library, 26(6): 896-911. Witell, L. Lofgren, M. (2007). Classification of quality attributes. Managing Service Quality: An International Journal, 17(1): 5473. Wu, D. Wu, D. D. (2010). Performance evaluation and risk analysis of online banking service. Kybernetes, 39 (5): 723 734. Zandian, F., Riahinia, N. Azimi, A. (2010). An evaluation of alert services: quantity versus quality. Program 44(1): 512. Zhilin, M. J. Kim, Y. D. (2004). Customers' perceptions of online retailing service quality and their satisfaction. International Journal of Quality Reliability Management, 21(8): 817840.