Fast Food Is All About Convenience - 1761 Words

Driving down the highway with three squirmy children in the back seat, a balmy 86 °, and a chorus of  ¨I have to pee’s! ¨ and  ¨I’m super hungry! Can we eat? ¨. When there is a McDonalds two blocks from the highway exit, or 10 miles away; is there actually a competition of which will be more populated? People wouldn’t come from miles and miles around to go to a fast food restaurant if it was out of their way. Fast food is all about convenience, and that is why location is one of the most important standards to bring in the restaurants’ consumers. However, sometimes fast food corporations take the process a step too far and use the location to market their product inappropriately to children and families. Consumers should not be used as pawns in marketing schemes based off of population, highway proximity, consumer demographics, and contiguity to areas with children. Of course it is known that it’s a necessity for restaurant corporations to choose their location to better market their product. Without being able to choose, it would be difficult to bring in consumers, or make as much money as they do. Some small buisness and restaurant owners actually believe that the location of a building can either make or break it. According to Allen Vernon, who owned a restaurant in New York, the â€Å"biggest problem was the location. While Valentine Street is adjacent to City Hall, it is not visible from Gramatan Avenue, where the bulk of the city s businesses is located† (Prenon). He believesShow MoreRelatedThe Choice Of Food By A Consumer Is Predominantly Affected By Convenience Essay1102 Words   |  5 Pages1.0 Introduction The choice of food by a consumer is predominantly affected by convenience. The growth of home delivery for supplies, microwave dinners, drive-thru windows, and internet shopping is an indication that most consumers are driven by convenience in the determination of choices (Jaeger and Meiselman, 2004, p.318). Customers use convenience to establish how, what, why, when, with whom, and where to eat (Costa et al., 2005, p.79). Jaeger, S.R., Cardello, A., V. (2007, p.238), argued thatRead MoreFast food and slow food, vastly different competitors, combat daily in an uneven competition for1500 Words   |  6 PagesFast food and slow food, vastly different competitors, combat daily in an uneven competition for consumer favouritism influenced by convenience, value for money, and variety, along with nutritional benefits. This essay will explore factors influencing convenience, monetary value, variety, and nutritional benefits, guiding these worthy competitors to the pinnacle position of consu merism. Moreover, this essay will explore whether the competition between fast and slow food product is fought on a levelRead MoreFast Food And Burger Bars1635 Words   |  7 PagesSome people don’t understand that we cook everything fresh to order.’ Scope of the study The aim of this investigation is to explore how does fast food burgers and burger bars impact on each over through the question fast food vs burger bars. Burger bars refer to a cafà © style location serving predominantly gourmet style burgers . Fast food refers to food that is prepared in quantity by a standardized method and can be dispensed quickly and inexpensively for takeaway. Often available for purchaseRead MoreThe Disadvantages of Technology829 Words   |  4 Pagesworld is provided with conveniences intended to make life easier. However, with careful scrutiny one can assess that these expedient products and services actually pose new problems. This insight makes clear that conveniences aren’t so beneficial after all. 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Both types of reportsRead MoreCreating a Solution Essay1702 Words   |  7 Pagestime have thought of fast food restaurants as a place of gathering and convenience; as a result, fast food industries became a popular thing for people who were on the go and needed a full meal with a low pri ce. This has caused many industries to understand its costumers and eventually led the way towards focusing specifically on making their restaurants more family orientated to gain exponential profits from not only the people on the go, but every type of costumer. The fast-food industries have becameRead MoreFast Foods And Fast Food Restaurants1458 Words   |  6 Pagesdo not go a day without eating a fast food meal. There has been a significant rise in obesity rates in America as fast food restaurant establishments are becoming more and more popular. It’s no coincidence that as the fast food industry’s popularity is rising; the obesity rates of Americans are rising as well. The reason for the increase in popularity of fast food restaurants is simply because of convenience. Take McDonald’s for example: they offer consumers food that can ready to eat within aRead MoreFast Food And The Food Meal Essay1440 Words   |  6 Pages A fast food meal may not be so simple after all considering the ingredients that go into a meal. We aren’t fully aware of what all the ingredients are in our food. We just see either a short or a long list of words that is just scientific jargon to us. We do become more concerned of what we are eating if there is a long endless list of contents. One ingredient that we all know if high fructose corn syrup. There are high amounts of it in our fast food which explains why we can get so addicted toRead MoreEssay on The American Fast Food Industry1420 Words   |  6 Pages The fast food industry in America has many drawbacks at the cost of supplying food to the American population. Since many people are ignorant of the process their food goes through in order to become the edible meal they consume, American companies easily take advantage of them. In class, we discussed a â€Å"Food Bill of Rights†. I believe that this is necessary in order to keep the food industry safe for the American public and environment. The main focus of my â€Å"Food Bill of Rights† is to ensureRead MoreFast Food As An Common, Easy Meal1661 Words   |  7 PagesHow many times do you eat fast food in a given week? Is it tough choosing which fast food restaurant you want to go to? What do you order when you are sitting the McDonald’s drive thru? As a college student, with no income, writing papers and taking strenuous tests, I do not have the time or the financial resources to spend ample amounts of money going grocery shopping and cooking a heart healthy meal. A one dollar hamburger from McDonald’s is much more adventitious regarding my financial situation